INC. MASTERS

Better, Faster, Safer: How to Find and Fill Gaps in Any MarketFor a founder, starting another business makes sense, but not for the reasons you think.

You see it all the time in business: people who are vocal about their achievements, who assert their opinions, and who have a certain swagger. The person may be a boss, a coworker, or an employee.

Every business owner knows what it's like to work with a customer who's a PITA -- a pain in the ass, that is. Many will tell you that there's nothing better than finishing off a project with an unpleasant client. But PITA customers can teach you a lot about your own operations if you let them.